Hello, I'm Daniel Pape

I am a senior digital product designer based in London where I craft, design and ship user-centred interfaces for The Independent & London Evening Standard. Every month over 100 million people visit webpages that I have designed.

I collaborate with stakeholders to identify business problems and address them by using a mix of animation, prototyping, coding, research, visual design and interaction design.

Evening Standard

Component-based editorial design

In mid 2017 I was the lead designer on a major redesign of the Evening Standard website. My role spanned from user research and requirement gathering, to wireframing and gathering feedback, right through to the final pixel-perfect mockups and interaction animations.

The solution was a library of 17 components that can be curated and adapted to create a flexible, coherant page layouts.

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The Independent

Goal-oriented eCommerce product page

In March 2016 I was the lead designer for the launch of The Independent Daily Edition, which included the product page which started the user journey for purchasing a subscription.

I used clear design style to communicate the benefits of the product to potential subscribers, which retained some of the motifs used by the legacy print product. The site had a very high rate of conversion and doubled the number of print subscribers within 1 month of launch.

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User acquisiton

Interactive GDPR–compliant sign up component

In 2018 I was the lead designer for a project to redesign all of the user-acquisition components across The Independent, Evening Standard and Homes & Property.

My solution was to use progressive disclosure to gather the user's information in logical steps, and used intuitive interaction design to create a smooth user experience.

Eve Alarm

App Store featured alarm app fully designed and coded

Eve Alarm is an alarm app for iPhone that reminds you to go to bed, which I designed and coded from scratch.

After launching the app in April 2013 it was featured on the What's Hot section of the UK & US App Stores which led to over 10,000 downloads in the first week.